#SUBS is an original doci-series setting out to investigate the truth behind fashion stereotypes and subcultures across Africa.
First up, we go to what’s now known as the creative hub of Johannesburg, South Africa.
Braamfontein is pedaled by mainstream media as a place of the latest trends as seen on influencers but a majority of the buildings are student accommodations for nearby universities. So, what is the truth? Is every girl a baddie or following the same blogger trends? Is every guy a sub-category of hypebeast? We set out to find out.