SOKO FILAM, FILM AND TV MARKET: The programme

Presented by mahala.tv

CONFERENCES

CONFERENCES - WED 12th July

VENUE:  MARU MARU HOTEL,  ROOM 1     

9:00 – 10:00
Welcome and Key Note Address                           

Presentation
Introduction and welcome to Soko Filam and reasons for its formation; the role of ZIFF and the government towards supporting the market initiative; current report on filmmaking in East Africa and proposal for future engagement with Film and TV industry stakeholders in East Africa, and beyond.
Fabrizio Colombo, ZIFF Director
Mahmoud Kombo, ZIFF Board Chair


10:15 – 11:15
Impact of Digital Migration in East Africa

Panel Discussion
Attitudes and opinions of media stakeholders regarding the Digital migration transition and how much information is available; specifically, the preferences of consumers in terms of television content and ultimately, the factors affecting the decision of media consumers to purchase set-top boxes.
Dr. Ezekiel Mutua, KFCB
Ramadhani Bukini, Clouds Media
Wachira Waruru, Royal Media Services

11:30 – 12:30
New Broadcast Models: Linear vs Non-Linear                  

Panel Discussion
Explores viewer’s behavior and attitudes towards using different platforms and service providers across a range of modes of viewing and devices; the  increasing  significance  of  non-linear  viewing,  with  catch-up  and  on-demand  services; understanding the pros and cons of each that lead to consumption.
Moderator: Mike Strano, MyChoice TV
Linda Githige, iFlix Kenya
Carol-Wachira Wanyama, Citizen TV

2:00 – 3:00
Cinema Distribution & Marketing in Africa                        

The role that African Cinema plays in the growth and development of content in Africa; getting your film screened in cinemas/theatres across Africa and the challenges that come with it; effects of piracy and the impact on distribution sales and audience attendance; marketing and promotion of film across new distribution models and its impact.
Panel Discussion
Trushna Buddhdev Patel, Crimson Multimedia
Nikhil Patel, Iroko Partners
Cynthia Brutus, Côte Ouest
Moses Serugo, African Movie Nights Kampala
Alice Kombani, Tuwatchsinema
Justine Atkinson, Aya Distribution

3:15 – 4:15
Crowd Funding: Financing For Film & TV

Panel Discussion
Understanding the practice of funding or sourcing of funds for a project or venture in Film and TV; direct and indirect implications of crowd funding for both the investor and receiver; available sources of financing for Film and TV stakeholders; new models of financing that can reduce the risks and increase benefits associated with crowd funding.
Linda Githige, iFlix Kenya
David Mbatia, Transglobe Media
Molatelo Mainetje, Filmmaker
Wilson Misago, Filmmaker        

4:30 – 5:30
Interpreting Intellectual Property Rights                            

Presentation
The importance of IP in Film & TV content and understanding how and when to secure your intellectual property rights in a film. Understanding the role of copyright and related rights as well as trademarks and other forms of intellectual property rights in film.
Liz Lenjo, Kikao Law

6:00 – 7:30
Opening Cocktail                          

Networking opportunity for ZIFF registered delegates
Hosted by ZIFF at Park Hyatt Zanzibar
by Invitation Only

CONFERENCES : THU, 13th July

VENUE: MARU MARU HOTEL, ROOM 1                                

9:00 – 10:00
Women In Film: Building Our Future                    

What does it take to be a filmmaker/TV producer in the industry; how can women bridge the gap between what is expected and what can be delivered; how many women are in Film & TV (focus on East Africa) and  challenges they face as women; how to create a platform for women filmmakers to succeed.
Matrid Nyagah, UDADA Festival
Panel Discussion

10:15 – 11:15
Digital Potential in African Music Markets                         

The evolution of African music and growth in today’s contemporary society and its impact in emerging markets; consumer spending on recorded music revenues in the digital market; factors infuencing the consumption of music and available digital platforms that guide marketing capabilities, pricing, competition and piracy.
Steve Agutu, Trace East Africa
Mike Strano, PHAT
Panel Discussion

11:30 – 12:30
Nollywood: Breaking Into The Market                 

From script to screen as a Film/TV industry stakeholder in Nollywood; success stories that have broken barriers in distribution of Nollywood films; the importance of selecting the right target market and production techniques; Nollywood as a source of African film storytelling and collaborations with international stakeholders.
Mykel Parish,  African Film Consortium
Presentation

2:00 – 3:00
Data Driven TV: Greater Audience Engagement              

The broadcast industry is looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising. Ad buyers, while enthusiastic about moving beyond classic broad demographic targeting on TV, have grumbled that data-driven ad buys are hard to execute at scale.
Martin Munyua, Ronga TV
Presentation

3:15 – 4:15
Social Media: Balancing Threats and Benefits                  

Discuss the impact of social media and how it can be used as an effective tool in Film and TV content marketing; best methods of implementation and management; regulations governing the use of social media and its contribution towards development; how to successfully embrace the benefits without the risks/threats that come with it.
Nelly Muluka-Oluoch, KFCB
Channelle, Screen Africa
Panel Discussion

4:30 – 5:30
Monetizing Content Across Multiple Platforms                

Learning new ways to distribute and monetize content to wider audiences; establishing brands that have long-staying power and can attract large audiences over time; using content monetization engines to build and promote your product/service; understanidng revenue generation models for different platforms and knowning selecting the most suitable partner.
David Mbatia, Transglobe Media
Nikhil Patel, Iroko Partners
Pascal Mwita, African Voices Dubbing Company
Panel Discussion

CONFERENCES : FRI, 14th July

VENUE: MARU MARU HOTEL, ROOM 1                              

9:00 – 10:00
Importance of Co-Productions in Africa                             

Explores collaborations in Film and TV content production and success stories that have emerged; challenges in finding a suitable partner and how to narrow your search; examines the merits and demerits of co-productions; the role of film governing bodes/associations in co-production treaties.
Martin Munyua, RONGA TV
Moses Serugo, African Movie Nights Kampala
Joyce Fisoo, Tanzania Film Board
Mykel Parish, African Film Consortium
Molatelo Mainetje, Filmmaker   

Panel Discussion

10:15 – 11:15
Spotlight on South Africa’s Booming Film Industry                        

South Africa has a vibrant, growing film industry where local and foreign filmmakers are taking advantage of unique location and low production costs; what are the opportunities available and how has this contributed to the growth of the economy; what lessons can be learnt by other African countries
Channelle, ScreenAfrica
Presentation

11:30 – 12:30
Bongo Movies: The Uprising                    

Bongo film and TV stakeholders take us through the journey and rise of the Bongo movie industry; how the filmmakers rise above challenges to make it one of the biggest film industries in Africa; current models adopted for financing, distribution and monetization of Bongo films; the next frontier.             Moderator: Daniel Nyalusi, ZIFF CEO
Ramadhani Bukini, Clouds Media
Daniel Manege, Filmmaker
Amil Shivji,Kijiweni Productions
Panel Discussion

2:00 – 3:00
Documentary Filmmaking As A Popular Genre                

Understanding the process that determines the development of contemporary documentary filmmaking; the power of documentary film to create emotional and intellectual bounds to consumers; striking a balance between documentary films as a source of pleasure and of information.
KFCB REP
Alice Kombani, Tuwatchsinema
Wilson Misago, Filmmaker
Panel Discussion

3:15 – 4:15
Trace TV East Africa                     

Trace TV East Africa will provide insights on the exponential growth of the channel East Africa, the opportunities seized, how Trace TV has quickly evolved into a major music channel in East Africa and beyond, and general uptake of the channel including hypothesis on new trends in the next year and its impact on the channels audiences.
Steve Agutu, Trace East Africa
Presentation

4:30 – 5:30
The Role of Film Festivals: Focus on East Africa                

Understanding the role that Film Festivals play in the growth and development of content; innovative ways adopted to market and attract new audiences to film festivals; investor relations and other benefits to the local and international community; demystfying the myth behind criteria and selection of films for screening; future of film festivals vs content markets.
Fabrizio Colombo, ZIFF Festival Director
Lizelle Bisschoff, Africa in Motion (UK)
Martin Mhando (ZIFF)
Peter van Hoof, International Film Festival (NL)
Panel Discussion

MASTERCLASSES

MASTERCLASS - WED 12th JULY
TIME TOPIC OF DISCUSSION TRAINERS/CONTRIBUTORS APPLICABLE TO
9:00 – 11:00 Auditioning for A Role: Do’s and Don’t’s Lorella Jowi Actors                        Directors                       Producers
Bringing unique characters to life by casting the right actor is the key to pulling it off. When that door opens, there is no telling what direction the audition will take. We will define what makes one audition more rewarding than others by exploring a list of helpful Dos and Don’ts for actors.
MASTERCLASS - THU 13th JULY
TIME TOPIC OF DISCUSSION TRAINERS/CONTRIBUTORS APPLICABLE TO
9:00 – 11:00 Auditioning for A Role: Do’s and Don’t’s Lorella Jowi Actors                        Directors                       Producers
Bringing unique characters to life by casting the right actor is the key to pulling it off. When that door opens, there is no telling what direction the audition will take. We will define what makes one audition more rewarding than others by exploring a list of helpful Dos and Don’ts for actors.
MASTERCLASS - FRI 14th JULY
TIME TOPIC OF DISCUSSION TRAINERS/CONTRIBUTORS APPLICABLE TO
9:00 – 11:00 Entertainment Law: Understanding Contracts
We delve into contracts that are fundamental in the Film and TV industry, what to look out for and their implications; including Collaboration Contracts, Work for Hire Contracts, Assignments and Licenses in Film, Investment Contracts, Mechanical Rights Agreements and other rights clearance agreements necessary in film production. Liz Lenjo, Kikao Law All delegates

SOKO FILAM

The SOKO FILAM East African Film and TV Market, taking place at The Zanzibar International Film Festival, in partnership with mahala.tv, from July 12th – 14th at the Hyatt Hotel in Stone Town, is excited to announce a 3-day programme of industry panel discussions and master classes.

A host of top industry names and experts have already confirmed their attendance and participation at the event, including: ShowMax, iflix video on demand, Citizen TV, CloudsPlus , The Kenya Film and Classification Board, Riverwood, Uganda Film Commission, the African Film Consortium, Trace Mziki, RongaTV and Aya Distribution (UK) Udada Film Festival, Rotterdam Film Festival, African Voices Dubbing Company, MychoiceTV, Tibaz Productions, and Ubongo Productions amongst others.

Top international speakers will also be attending, including well respected film industry expert, author and founder of the Africa in Motion Film Festival, Lizelle Bisschoff,  Mykel Parish, President of the African Film Consortium, Dr. Ezekiel Mutua, from the Kenya Film Classification Board, Judd Ehrlich, Emmy Award winning documentary filmmaker, Priscilla Mlay, a filmmaker who has been working in the Tanzania film/TV industry since 2012, and Debra Zimmerman, the Executive Director of Women Make Movies, a non-profit NY based film organization that supports women filmmakers.

SOKO FILAM made possible by the support of the newest and most innovative film distribution and funding platform and community that will launch later this year, mahala.tv. mahala.tv will revolutionise the way that content producers can create, share, monetise, and ultimately, fund their productions, from films and TV shows, to short content and music videos. The platform will create a community for filmmakers across Africa to cooperatively and effectively create a viable industry.

TO PARTICIPATE

As this is the inaugural SOKO FILAM event, ZIFF has decided to make the event as accessible as possible to small companies and independent producers. Pre-registered independent producers and buyers can apply to attend the event at no cost, whilst a range of affordable exhibition packages are also available.

For businesses wanting to take their SOKO FILAM experience to the next level there are a host of exhibition and sponsorship opportunities that can be designed for maximum benefit. If you would like to participate as a speaker at the conference, kindly get in touch with us at market@ziff.or.tz

For more information and to register visit: http://www.ziff.or.tz/soko-filam

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